AI Transformation Specialist with 20+ Years of Human-Centred Change Experience

I bridge both worlds, bringing a deep understanding of organisational, behavioural, and cultural dynamics. From boardroom politics to the influence of pop culture on how people perceive AI, I work at the level where real adoption happens.

My Background

Over two decades of experience in organisational transformation across a range of sectors.

  • Delivered measurable productivity improvements through human-centric change

  • Led critical programmes in complex, regulated environments

  • Coached leadership teams across global organisations

  • Supported high-growth companies and private equity portfolio firms through periods of change

Selected Professional Credentials

Professional Credentials

  • ICE-EC: Enterprise Agile Coaching Expert

  • ICE-AC: Agile Coaching Expert

  • ICAgile Accredited Trainer

  • Certified in ICP Leadership, Product Management, Coaching, Delivery and Facilitation

    Full list available on request

Why I Specialise in AI Transformation

After seeing AI initiatives fail time and again, not because the tech didn’t work but because the organisation wasn’t ready. I developed methodologies that focus on the 80% of transformation that isn’t technical.

The pattern is always the same: brilliant technology meets unprepared humans, and the humans and the environment or system in which they operate always win.


My Frameworks

  • CLEAR Framework: Structured approach to organisational change

  • Human-Centric AI Agile Manifesto: Principles for people-first AI adoption

  • 2Rs and 1E (Relation, Reflection, Empowerment): Behavioural model for learning and adoption

  • AI Readiness Index: Predictive diagnostic for assessing transformation readiness

My Approach

  • Sell it, don’t tell it: Real change happens when people are active participants, not passive recipients.

  • Resistance as intelligence: Pushback is a form of feedback. It reveals what needs to be solved, not ignored.

  • 20% tech, 80% human: Technology is the easy part. Getting people ready for it is the real work.


Recent Focus

  • Designing AI readiness methodologies for complex organisations

  • Embedding human-centred principles into AI implementation

  • Analysing common AI failure patterns and how to prevent them

  • Building change psychology frameworks tailored to AI adoption

What Does
“Gabasics” Mean?

Gabasics started as a blend of my name (Gabriel) and “General Agility Basics” - the foundations of practical, human-led change. But it’s grown into something bigger: a philosophy rooted in the human truths that make or break AI transformation.

G.A.B.A.S.I.C.S. – Our Operating Principles

  • Growth mindset over fixed plans

  • Alignment before action

  • Behavioural insight drives adoption

  • Adoption isn’t an outcome, it’s an iterative process

  • Stakeholders aren’t blockers, they’re voices of a system

  • Integration and alignment beat innovation theatre

  • Culture isn’t soft, it’s the foundation for most things and the hardest part

  • Systems thinking over surface solutions

Speaking & Thought Leadership

AccsoCon 2024 | June 2024

Collaborative Empowerment: Utilising Collective Intelligence & Agility
Workshop exploring how teams can harness collective intelligence for improved collaboration and empowerment aided by Gabriel.ai.

Featured interview with Marc Riedinger author of "Workshop Mechanics" discussing practical applications of getting clear on how coaches and consultants can add value to teams and organisations.

Media Appearances: AccsoTalk Interview | YouTube
Deep-dive conversation on getting clarity, collaborative empowerment methodologies and team dynamics

Speaking Topics Available:

  • The Human Psychology of AI Adoption

  • Collaborative Empowerment in Technology Teams

  • From Agile Coaching to AI Adoption: Lessons in Change Management

  • Building Collective Intelligence in Organisations

  • Workshop Mechanics for Effective Team Transformation

Available for conferences, corporate events, and industry workshops

Speaking Inquiries: conference@gabasics.com

Want to talk about your transformation journey?

Whether you're exploring AI for the first time, recovering from stalled initiatives, or ready to scale what's working, we’d love to hear where you are, what you're seeing, and where you want to go.

This isn’t a sales pitch. It’s a conversation.